(Tuesday) Opening Session:
Elevating your point of difference, recapturing momentum and growth when challenged by increased competition, while maintaining organizational identity.
Erik Koenig | VP Strategic Marketing & Product Content, Heritage Foodservice Group
Creative brand storyteller and strategist joined Heritage Foodservice in 2014. He has led the continued development of the Heritage Parts brand story in both the US and Canada to expand the meaning of parts distribution. He has also contributed to the evolution of the Heritage Service Group brand position across North America. Before joining Heritage, Erik spent fifteen years as a strategic brand marketer working with such brands as Colgate-Palmolive, Butterball, Winchester Ammunition, Oster and Zicam.
Location: Red Oak Ballroom