9:00AM - 10:00AM

SPONSORED SESSION: Erik Koenig, VP Strategic Marketing & Product Content, Heritage

Growth & Re-Growth
Elevating your point of difference, recapturing momentum and growth when challenged by increased competition, while maintaining organizational identity.

About the Presenter
Erik Koenig  | VP Strategic Marketing & Product Content, Heritage Foodservice Group

 

 

 

Creative brand storyteller and strategist joined Heritage Foodservice in 2014. He has led the continued development of the Heritage Parts brand story in both the US and Canada to expand the meaning of parts distribution. He has also contributed to the evolution of the Heritage Service Group brand position across North America. Before joining Heritage, Erik spent fifteen years as a strategic brand marketer working with such brands as Colgate-Palmolive, Butterball, Winchester Ammunition, Oster and Zicam.

Location: Red Oak Ballroom

 

Erik Koenig